Coca-Cola’s mission statement is “To refresh the world in mind, body and spirit; to inspire moments of optimism and happiness through our brands and actions; to create value and make a difference everywhere we engage.”
Its vision statement is “To craft the brands and choice of drinks that people love, to refresh them in body and spirit; and to do so in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”
Together, these declarations guide every decision—from recipe innovation to community water projects—ensuring that each can of Coke delivers more than bubbles: it delivers purpose.
